How Lead Generation Works With GrowthFirst
Keyword Research & Competitor Analysis
We identify the exact search terms your Melbourne customers use and map out where your competitors rank — so we know exactly where to focus for fastest results.
Content & SEO Optimisation
We optimise your website pages, write new content targeting high-intent keywords, and structure everything for AEO so your business gets cited by AI search tools as well as Google.
Ad Campaign Setup & Launch
Google Search and Meta campaigns are built with Melbourne-specific targeting, clear conversion goals, and tracking set up from day one so we know exactly what's working.
Automation System Integration
Every new lead flows straight into your automation system — triggering follow-up sequences, AI chat responses and appointment reminders without any manual effort from your team.
Reporting & Transparency
You get a clear monthly report showing leads generated, cost per lead, rankings and ad performance. No jargon, no vanity metrics — just the numbers that matter to your business.
Continuous Improvement
We review performance monthly, adjust targeting and budgets, and identify new keyword and content opportunities — so your lead volume grows over time, not just at launch.